At 80 years of age, Smokey the Bear is still reminding us to “Please Prevent Forest fires!” Several generations of Americans know who Smokey is and what he stands for. Whether he was seen in a parade, school, event, or on a commercial., Smokey has proven to be a great mascot for our wild forests. 

According to ad surveys, 80% of Americans can identify Smokey. His iconic legacy began in 1944. The Japanese were using ballons loaded with incendiary explosives to light Americas Northwestern forests on fire. Smokey began his career protecting these forests. 

In 1952, Smokeys likeness and name were protected by Congress. Smokeys uniform and messaging were important to “help prevent forest fires”. I remember wearing a Smokey the Bear outfit at many Forestry events. The original Smokey the bear was a real bear that was found singed and burned from a forest fire in New Mexico. The firefighters saved the bear and brought it back to health. The original Smokey lived for 26 years after his near-death experience. 

Sadly, 80% of all forest fires are started by humans. Untended campfires, fires allowed to get out of control, or arson are still way too common. Some people enjoy getting back at the world by setting it on fire. To engage and control these fires costs millions of dollars and many lives. 

Not all fires are bad. Part of preventing forest fires means removing tinder and dry dead fuels from the ecosystems. Fire is often used to prevent fires from starting. Some fires can help grasslands and forests if controlled and contained. Noxious weeds can be removed using fire as a management tool. These burning sessions are best left to the professionals. 

Smokey’s reputation is alive and well. Kids still hug the furry fella and make the connection with protecting Nature. 

As the climate changes, forests are more at risk than ever. Smokey still has important work to do!

“Only We Can Prevent Forest Fires!”

Montana Grant